Marketing Management
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Marketing Management
El precio original era: €74,10.€22,23El precio actual es: €22,23.
Descripción
For undergraduate and graduate Marketing Management courses.Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.Marketing Management reflects the dynamic environment inhabited by today’s marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.
- Autor/es Russell S. Winer / Ravi Dhar
- ISBN13 9781292023410
- ISBN10 1292023414
- Páginas 492
- Año de Edición 2026
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